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Wang, Shao-Jung

shaw ping

Job Title:

Director, Professor

Office:

4092

Phone:

+886-7-525-2000  # 4965

E-mail:

shaowang@faculty.nsysu.edu.tw

sharon wang

edu

Ph.D.   Communication, University at Buffalo, The State University of New York, U.S.A   

         

exoerience

Associate Professor of Institute of Marketing Communication  08/2015-present      

National Sun Yat-sen Univeristy       

                                  

Visiting Scholar of Fairbank Center/Dept. of Sociology        08/2016-07/2017

Harvard University 
 

research Interest

Social media

Computer-mediated communication

Privacy and surveillance in the information age

Mobile Communication

teaching

Computer-mediated communications

Social Media Marketing

Mobile Communication and commerce

Communication Research Methods

Independent Studies in Privacy and Surveillance

Independent Studies in Web 2.0 Industry

honor

2015 Gene Burd Top Faculty Research Paper Award, 1st Place

2012 Gene Burd Top Faculty Research Paper Award, 1st Place

2008-2009 Mark Diamond Research Fund

2008 James W. Carey Memorial Award for Top Student Paper 1st Place

publication

Wang, S. S., & Hsieh, C. T. (2020). Ubiquitous Pokémon Go: Human–Environment Relationships and the Location-Based Augmented Reality Game.. Environment and Behavior, 52(7), 695-725.. (SSCI)

Wang, S.S.(2020). Liquid Surveillance and Smartphone Affordance: Watching and Being Watched in Mobile Social Networks. Communication & Society, 54, 127–159. (TSSCI)

Wang, S.S. & Chou, H.Y. (2019). Effects of game-product congruity on in-app interstitial advertising and the moderation of media context factors. Psychology & Marketing. (SSCI)

Wang, SS; Lin, YC; Liang, TP (2018). Posts that attract millions of fans: The effect of brand-post congruence. Electronic Commerce Research and Applications, 28, 73-85. (SSCI)

Chou, HY; Wang, SS (2016). The effects of happiness types and happiness congruity on game app advertising and environments. Electronic Commerce Research and Applications, 20(20), 1-14. (SSCI)

Wang, S.S. & Li, Y. (2016). Exploring Facebook Users’ Platform Switching Intentions: A Communication Privacy Management Perspective. Journal of e-Business 18(2), 103-133. (TSSCI)

Wang, S.S., Liang, T.P., & Lai, Y.J. (2016). Conceal or Disclose: Exploring Factors Affecting Facebook Users’ Privacy Management Behavior. Journal of Information Management 23 (4), 445-472. (TSSCI)

Chou, H.Y. & Wang, S.S.* (2016). Effects of happiness types and happiness congruity on game app advertising and environments. Electronic Commerce Research and Applications, 20, 1-14. (SSCI)

Wang, S.S. (2016). To Tweet or not to Tweet: Factors affecting the intensity of Twitter use in Japan and the online and offline sociocultural norms. International Journal of Communication, 10(24), 2637–2660. (SSCI)

Wang, S.S. & Hsu, S. (2016). Not So Angry Birds: Psychological benefits of mobile games. Pacific Asia Journal of the Association for Information Systems. 8(1), 65-84.

Wang, S.S. (2016). More than words? The effect of Line character sticker use on intimacy in mobile communication environment. Social Science Computer Review, 34(4), 456-478. (SSCI)

Wang, S.S. (2015). To Unfriend or Not: Exploring Factors Affecting Users in

Keeping Friends on Facebook and the Implications on Mediated Voyeurism. Asian Journal of Communication. 25(5), 465-485. (SSCI)

Wang, S.S. (2014). Farming Not Alone: Farmville Play and the Implications on Social Capital. Social Networking, 3, 230-239.

Wang, S.S. (2013). “I Share, Therefore I Am”: Personality Traits, Life Satisfaction, and Facebook Check-ins. Cyberpsychology, Behavior, and Social Networking, 16 (12), 870-877. (SSCI)

Wang, S.S. & Stefanone, M.A. (2013). Showing Off? Human Mobility and the Interplay of Traits, Self-disclosure, and Facebook Check-ins. Social Science Computer Review, 31 (4), 437-457. (SSCI)

Wang, S.S. (2012). China’s Internet lexicon: Symbolic meaning and commoditization of Grass Mud Horse in the harmonious society. First Monday, 17 (1-2).

Wang, S.S. & Hong, J. (2011). Voice of America in the post–Cold War era: Opportunities and challenges to external media services via new information and communication technology. International Communication Gazette, 73(4), 343 - 358. (SSCI)

Wang, S.S. (2010). Shall We Depart from Globalization Ring? Hollywood Remakes of East Asian Films and the Emergence of Cultural Reinvasion. Asian Cinema. 21(1), 39-58.

Wang, S.S., Moon, S., Kwon, K., Evans, C., & Stefanone, M. (2010). Face off: Implications of Visual Cues on Initiating Friendship on Facebook. Computers in Human Behavior, 26(2), 226-234. (SSCI)

Wang, S.S. & Hong, J. (2010). Discourse behind Forbidden Realm: China's Internet Surveillance and Its Implications on the Blogosphere. Telematics and Informatics, 27 (1), 67-78. (SSCI)

conference paper

Wang, S.S. (2016, August). Japanese love to Tweet: The effects of information sharing, relational mobility and relational commitment on Twitter use in Japan. Paper presented at the Annual Convention of the Association for Education in Journalism and Mass Communication, Minneapolis, MN.

Wang, S.S. & Chou, H.Y. (2015, August). Feeling Happy or Being Immersed?Advertising Effects of Game-Product Congruity in Different Game App Environments. Paper presented at the Annual Convention of the Association for Education in Journalism and Mass Communication, San Francisco. ** Gene Burd Top Faculty Research Paper Award, 1st Place**

Wang, S.S. & Peng, C. (2014, August). Is a “sticker” worth a thousand words? The effect of Line character sticker use on relational intimacy. Paper presented at the Annual Convention of the Association for Education in Journalism and Mass Communication, Montréal, Canada.

Wang, S.S. & Hsu, S. (2014, May). Not So Angry Birds: Exploring Flow Experience in Mobile Gaming and the Benefits of Self-esteem. Paper presented at the Annual Convention of the International Communication Association, Seattle, WA.

Wang, S.S. (2013, August). To Unfriend or Not: Exploring the Interplay of Traits, Self-Presentation, and Voyeurism for Keeping Facebook Friends. Paper presented at the Annual Convention of the Association for Education in Journalism and Mass Communication, Washington D.C.

Wang, S.S. (2012, August). Showing off Where I am? The Interplay of Personality Traits, Self-disclosure, and Motivation on Facebook Check-ins. Paper presented at the Annual Convention of the Association for Education in Journalism and Mass Communication, Chicago, IL. ** Gene Burd Top Faculty Research Paper Award, 1st Place**

Wang, S.S. (2012, May). Reap What You Sow: A Social Capital Perspective on Playing Farmville on Facebook. Paper presented at the Annual Convention of the International Communication Association, Phoenix, AZ.

Wang, S.S. & Hong, J. (2011, September). Google-China Conflict: The Paradox of Surveillance and Transparency under Global Capitalism. Paper presented at New York Conference on Asian Studies, Amherst, NY.

Wang, S.S. (2010, June). Global Capitalism and Social Control: The Power and Resistance in China’s Post-Socialist Blogosphere. Paper presented at the Annual Convention of the International Communication Association, Singapore.

Wang, S.S., Moon, S., Kwon, K., & Evans, C. & Stefanone, M. (2009, May). Better without Face? Gender Difference in Visual Cue Use When Initiating Friendship on Facebook. Paper presented at the Communication and Technology Division of Annual Convention of the International Communication Association, Chicago, 2009.

Wang, S.S. & Hong, J. (2008, October). The Role and Function of Blogs in China’s Social Transformation: The Battle between the Government and the Public. Paper presented at the Association of Internet Research, Internet Research 9.0: Rethinking Community, Rethinking Place, Copenhagen, Denmark.

Wang, S.S. (2008, August). Ringing the Departed Dance: Hollywood Remakes of East Asian Films and the Emergence of Cultural Reinvasion. Paper presented at the Annual Convention of the Association for Education in Journalism and Mass Communication, Chicago, IL. **James W. Carey Memorial Award for Top Student Paper, 1st Place**

Wang, S.S. & Hong, J. (2008, August). American Soft Power in Asia and the Middle East: The Implications of Information Revolution on Voice of America in the Post-Cold War Era. Paper presented at the Annual of Convention of the Association for Education in Journalism and Mass Communication, Chicago, IL.

Wang, S.S. & Hong, J. (2007, August). Behind Closed Doors: China’s Internet Censorship and Its Implications on the Blogosphere. Paper presented at the Annual Convention of the Association for Education in Journalism and Mass Communication, Washington, DC.

books and journal

Wang, S.S. & Liu, J. (2014). Information sharing on Facebook fan page and brand attitude. In T.P. Liang (Ed.) New Frontiers in Electronic Commerce and E-society, pp.10-31. Taipei: Future Career Management Corporation. ISBN:9789860440089

Wang, S.S. & Hong, J. (2014). External Media: Definition, History and Scholarship. In J. Hong (Ed.) New Trends in Communication Studies, pp.105-122. Beijing: Tsinghua University Press. ISBN: 9787302365389

Wang, S.S. (2014). Mobile commerce. In T.P. Liang (Ed.) Electronic Commerce. Taipei: Future Career Management Corporation. ISBN:9789865774172

Wang, S.S. & Ho, S. (2013). Factors affecting the intention and behavior to download game apps. In T.P. Liang (Ed.) New Frontiers in Electronic Commerce, pp. 128-143. Taipei: Future Career Management Corporation. ISBN: 9879860399356

research project

Mediated locality and human mobility: Locative media and its implications on the presentation of self and space and social connectivity. Ministry of Science and Technology, Aug. 2015-July 2017.

Smartphone and the rise of ubiquitous urban life: Discourse of liquid surveillance and the model of user’ adoption from the lens of privacy management. National Science Council, Aug. 2013-July 2015.

Exploring factors affecting Angry Birds Play: Motivation, Enjoyment, and Continue to Play. National Science Council, Aug. 2012-July 2013.

A Social Capital Perspective on Playing Farmville on Facebook. National Science Council, Aug. 2011-July 2012.