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Lee, Ya-Ching

shaw ping

Job Title:

Professor

Office:

4072

Phone:

+886-7-525-2000 # 4963

E-mail:

yaclee@cm.nsysu.edu.tw

Shaw, Ping

edu

Ph.D.   Telecommunications, Indiana University at Bloomington  

M.A.    Communications, University of Illinois at Chicago      

         

exoerience

Professor of Institute of Marketing Communication,              02/2003-present

National Sun Yat-sen Univeristy                                

           
Research Assistant in Dr. Rob Kling’ NSC research project       09/1997-04/1998

“The formation of science transmission and knowledge web”

research Interest

Media management

Digital marketing

E-commerce

Technology adoption

Environmental sustainability

teaching

Digital Media Strategy and Management

E-commerce

Digital Marketing

Branding

Entertainment Marketing and Media

Media Economics 

honor

Teaching Awards and Honors:

College Teaching Award, College of Management, National Sun Yat-sen University, 2020

Excellent Lecturer Award, Department of Information and Technology Education, Ministry of Education, 2013

Advanced study at College of Management of Harvard University, 2012

Excellent Course Award, 2012

Outstanding Teaching Award of Institute of Marketing Communication, 2010

Outstanding Teaching Award of Institute of Marketing Communication, 2009

Academic Awards and Honors:

National Sun Yat-sen University Distinguished Scholar Award, 2015

National Sun Yat-sen University Distinguished Scholar Award, 2016

Excellence in Research Award, 2014

International Journal Citation Award, 2011

Outstanding Research Award (Young Scholar Award), 2006

Services Awards and Honors:

Preparatory Committee member for College of Management of AACSB, 2013-2016

Advisor of “Electronic Commerce Times,”2012-2016.

Excellent Mentor of Institute of Marketing Communication, 2014

Excellent Mentor of Institute of Marketing Communication, 2013

Excellent Mentor of Institute of Marketing Communication, 2011

Excellent Mentor of Institute of Marketing Communication, 2010

Excellent Mentor of Institute of Marketing Communication, 2009

publication

Fan & Lee, Y.C. (2020). The Destructive Power of Conspicuous Check-In. Journal of Communication Research and Practice, 10(1), 109-140. (TSSCI)

Lee, YC (2020). Communicating sustainable development: Effects of stakeholder-centric perceived sustainability. Corporate Social Responsibility and Environmental Management, 27, 1540-1551. (SSCI)

Lee, Y.C. (2019). Adoption intention of cloud computing at the firm level. Journal of Computer Information Systems, 59(1), 61-72. (SSCI).

Chiu, C.J. & Lee, Y.C. (2018). Impacts of online promotion on brands. E-commerce and online society (Chpt 7),116-129. Kaohsiung: National Sun Yat-sen University Electronic Commerce Research Center.

Feng, Y.T. & Lee, Y.C. (2018). The eye-catching content for social media—A study on men’s fashion magazine. Journal of Communication and Practice, 8(1), 27-63. (TSSCI).

Lee, Y.C. (2018). Comparing Factors Affecting Attitudes toward LBA and SoLoMo Advertising. Information Systems and e-Business Management, 16(2), 357- 381 (SSCI).

Lee, Y.C. (2017). Corporate Sustainable Development and Marketing Communications on Social Media: Fortune 500 Enterprises. Business Strategy and the Environment, 26(5), 569-583 (SSCI. Impact factor: 3.479, ranking 13 of 120 (10.83%) in Business; ranking 7 of 104 (10.83%) in Environmental Studies; ranking 19 of 192 (9.89 %) in Management).​

Lee, Y.C. (2017). Effects of branded e-stickers on purchase intentions: The perspective of social capital theory. Telematics and Informatics, 34(1), 397- 411. (SSCI. Impact factor: 1.012, ranking 30/85(35%) in Information Science & Library Science).

Lee, Y.C. (2016). Determinants of effective SoLoMo advertising from the perspective of social capital. Aslib Journal of Information Management68(3). (SSCI, ranking 17/139(12.23%) in Computer Science, Information System; SCI, ranking 2/85(2.35%) in Information Science & Library Science).

Lee, Y.C. (2016). Co-Competition. Chinese Journal of Communication Research, 29, 223-233 (TSSCI).

Lee, Y.C. (2016). Why do people adopt cloud services? Gender differences. Social Science Information, 55(1), 178-193 (SSCI, Impact factor: 0.407, ranking in Information Science & Library Science: 62/85(72.94%) 

Lee, Y.C., & Liang, T. P. (2016).  A survey on business and information technology in Taiwan: Annual report 2014, in Vandana Mangal, Andreina Mandelli, Uday Karmarkar, and Antonella La Rocca (eds.), pp. 1-18. The UCLA Anderson Business and Information Technologies (BIT) Project. Singapore: World Scientific Publishing Co. Pte. Ltd.

Wong, Y.C. & Lee, Y.C. (2016). The comparative study on consumer decision-making for Taiwanese and Hollywood films. Journal of Kao-Tech University - Humanities and Social Sciences, 2(1), 1-16.

Lee, Y.C. (2015). Dual model of social media post-adoption: Facebook fanpages. Communication & Society, 34, 117-150 (TSSCI).

Lee, Y.C. (2015). Media blockbuster. Mass Communication Research, 124, 253-261 (TSSCI).

Lee, Y.C. (2015). Factors influencing effects of location-based EMS advertising: Different situational contexts for both genders. International Journal of Mobile Communications, 13(6), 619-640. (SSCI, ranking 22/74 (32.43%) inCommunication).

Tseng, H. L., Lee, Y. C., & Chu, P. Y. (2015). Improvisational capabilities in e-commerce adoption: A multiyear comparison. Journal of Global Information Technology Management, 18 (1), 48-66. (SSCI).

Lee, Y.C. (2014). Impacts of decision-making biases on eWOM re-trust and risk reducing strategies. Computers in Human Behavior40, 101-110. (SSCI, Impact factor: 2.694, ranking 20 of 129 (15.50%) in Psychology, Multidisciplinary Categories; ranking 24 of 85 (28.24%%) in  Psychology, Experimental Categories.

Lai, P. C. & Lee, Y. C. (2014). A study towards the relationship between service quality and customer satisfaction for online music in Taiwan (Ch.7). In Electronic Commerce and E-society (Liang, Ting-Peng Ed., pp. 124-133). Kaohsiung: National Sun Yat-sen University Electronic Commerce Research Center.

Lee, Y. C. (2014). E-commerce law (Ch.16). In E-commerce: Business in Digital Era. (Liang, Ting-Peng Ed., pp. 448-478). Taipei: Qian-cheng Culture Ltd.

Chen, A. L. & Lee, Y. C. (2013). Research of the baby boomers’ intent to continue shopping online (Ch.3). In New Frontiers in Electronic Commerce (pp. 44-59). Kaohsiung: National Sun Yat-sen University Electronic Commerce Research Center.

Lee, Y.C., & Jian, Y. J. (2013). Research on campus P2P anti-piracy campaign. Journal of Cyber Culture and Information Society, 25, 47-81.

Lee, Y.C., & Liang, T. P. (2012). A survey on business and information technology in Taiwan: Annual report 2010, in Vandana Mangal and Uday Karmarkar (eds.), pp. 29-49. The UCLA Anderson Business and Information Technologies (BIT) Project. Singapore: World Scientific Publishing Co. Pte. Ltd.

Lee, Y.C., Chu, P.Y., & Tseng, H.L. (2012). Cross-national and cross-industrial comparison of ICT-enabled business process management and performance. Journal of Global Information Management, 20(2), 44-66 (SSCI).

Lee, Y.C. (2011). m-brand loyalty and post-adoption variations for the mobile data services: Gender differences. Computers in Human Behavior, 27, 2364-2371 (SSCI, Impact factor: 2.694, ranking 20 of 129 (15.50%) in the field of the Psychology, Multidisciplinary Categories; ranking 24 of 85 (28.24%%) in Psychology, Experimental Categories.

Lee, Y.C. (2011). Competitive relationships between traditional and contemporary telecommunication services in Taiwan, Telecommunications Policy, 35, 543- 554. (SSCI, Impact factor: 1.411, ranking 17 of 76 in Communication).

Lee, Y.C., Chu, P.Y., & Tseng, H.L. (2011). Corporate performance of ICT-enabled business process re-engineering. Industrial Management & Data Systems, 111 (5), 735–754. (SSCI, Impact factor: 1.345, ranking 16 of 43 (37.20%) in Engineering and Industrial Categories).

Lee, Y. C. (2011). Reciprocal effects of media extensions. Eurasian Business Review, 1(1), 54-72. (ISSN: 1309-4297)

Lee, Y.C., & Liang, T. P. (2012). Research on competition in the English Learning Market: A Niche Analysis. Chung Yuan Management Review, 9(1), 53-74.

Lee, Y.C., & Wu, C. H. (2011). Effects of electronic word-of-mouth messages on consumers’ trust. Communication & Management Research, 10(2), 69-106.

Jian, W. S., & Lee, Y.C (2011). Research on brand image of baseball teams. Communication & Management Research, 11(1), 69-108.

Zheng, Y. C. & Lee, Y.C (2010). The congruence of sports websites brands and sponsor brands. Advertising Research Journal, 34, 65-92.

Chung, H. Y. & Lee, Y.C (2010). An exploratory study of the relationships between 3G video service attributes and customer satisfaction. The Journal of Advertising, 15, 54-75.

Lee, Y. C. (2010). Business process reengineering within the media industry in Taiwan. The International Journal on Media Management, 12(2), 77-91.

Lee, Y. C. (2010). Strategic practices by clicks-and-bricks and pure-play audio webcasters. Telematics and Informatics, 27(3), 303-313. (SSCI, Impact factor:1.012, ranking 30/85(35%) in Information Science & Library Science).

Y.C. Lee.; T.P. Liang; P.Y. Chu (2009). A survey on business and information technology in Taiwan, in Uday Karmarkar and Vandana Manga. The UCLA Anderson Business and Information Technologies (BIT) Project, 173-210. (Other journals)

Y.R. Chen; Y.C. Lee (2009). Effects of Experiential Marketing on Blog Loyalty. Marketing Review, 6(4). (Other journals)

Y.C. Lee.; P.Y. Chu.; H.L. Tseng (2009). An integrated dynamic resource model of ICT adoption, business process re-engineering and performance. The 2nd International Conference on Advanced Computer Theory and Engineering (ICACTE 2009 Proceedings). (Other journals)

Y.C. Lee. (2009). Strategic practices by clicks-and-bricks and pure-play audio webcasters. Telematics and Informatics.(Other journals)

Y.C. Lee. (2009). The Research of News Mobile Content Service Strategic Alliance. Journal of Communications Management, 9(1), 1-28. (Other journals)

Y.C. Lee., P.Y. Chu., & H.L. Tseng (2009). Exploring the relationships between information technology adoption and business process reengineering. Journal of Management & Organization. (Other journals)

Lee,Ya-Ching(1) (2008). The role of perceived resources in online learning adoption. Computers and Education, 50(4), 1423-1438. (EI)

Lee, Y.C. (2007). Effects of market competition on Taiwan newspaper diversity.. Journal of Media Economics, 20(2), 139-156. (SSCI)

Lee, YC (2006). An empirical investigation into factors influencing the adoption of an e-learning system. ONLINE INFORMATION REVIEW, 30(5), 517-541. (SSCI)

Lee, YC (2006). Internet and anonymity - Commentary. SOCIETY, 43(4), 5-7. (SSCI)

Y. C. Lee. (2003). (2003). Will self-regulation work in protecting online privacy?. Online Information Review, 27, 276-284.. (SSCI)

Y. C. Lee. (2001). A step toward balance? Third party liability in the Digital Millennium Copyright Act. . Communications and the Law, 23, 1-28. (SSCI)

R. Kling, M. S. Frankel, A. Teich, & Y. C. Lee. (1999). Assessing anonymous communication on the Internet. . Information Society, 15, 79-90. (SSCI)

R. Kling, M. S. Frankel, A. Teich, & Y. C. Lee. (1999). Anonymous communication policies for the Internet: Recommendations of an AAAS Conference.. Information Society, 15(2), 71-78. (SSCI)

Lee, YC (1998). Toward a more balanced online copyright policy. Communications and the Law, 20(1), 37-60. (Other journals)