Faculty IMC
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Director Ph.D. in Mass Communications, Pennsylvania State University, U.S.A. · Political economy of communications · Gender and communications · Media globalization · Media content analysis E: shawpin@cm.nsysu.edu.tw T: (07) 525-2000 ext. 4961 O: Management Research Building Room 4086
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Professor Ph. D. Indiana University at Bloomington · Media management · Digital marketing · E-commerce · Technology adoption · Environmental sustainability T : (07) 525-2000 ext. 4951/4963 O: Management Research Building Room 4072
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Associate Professor Ph.D. in Communication, · Impact of new media on social and cultural changes · Social media · Computer-mediated communications · Privacy and surveillance in the information age · Globalization · Public sphere E: shaowang@faculty.nsysu.edu.tw T: (07) 525-2000 # 4965 O: Management Research Building Room 4092
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Associate Professor Ph.D. in Business Administration, National Taiwan University, Taiwan · Advertising effects · Advertising creativity · Consumer message processing · Attitude-forming and decision-making · Marketing management · Consumer behavior · Marketing research E: hsuanyi@mail.nsysu.edu.tw T: (07) 525-2000 ext. 4966 O: Management Research Building Room 4082
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Assistant Professor Ph.D. in Information Research, University of Maryland, U.S.A. · Information ethics and literacy · Information policy · Social marketing · Integrated marketing communications · Social network · E-governance · Human-computer interactions · Computational social science E: ascheng@mail.nsysu.edu.tw T: (07) 525-2000 ext. 4959 O: Management Research Building Room 4080
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Assistant Professor
Ph.D. in Journalism
Indiana University, U.S.A.
· Social marketing
· Media effect research
· Political communication
· Technology risk communication
· Journalism and communication
· China mass media research
E: yuetan@mail.nsysu.edu.tw
T: (07) 525-2000 ext. 4960
O: Management Research Building Room 3034-1
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Assistant Professor
Ph.D in Business Administration
National Taiwan University
· Consumer Behavior
· Marketing Stragtegy
· Service Marketing
· Online Communication
E: junghua@mail.nsysu.edu.tw
T: (07) 525-2000 ext. 4953
O: Management Research Building Room 3037
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