Lee, Ya-Ching
Ph.D. Telecommunications, Indiana University at Bloomington
M.A. Communications, University of Illinois at Chicago
Professor of Institute of Marketing Communication, 02/2003-present
National Sun Yat-sen Univeristy
Research Assistant in Dr. Rob Kling’ NSC research project 09/1997-04/1998
“The formation of science transmission and knowledge web”
Media management
Digital marketing
E-commerce
Technology adoption
Environmental sustainability
Digital Media Strategy and Management
E-commerce
Digital Marketing
Branding
Entertainment Marketing and Media
Media Economics
Teaching Awards and Honors:
Teaching Excellence: 2012, 2013, 2016, 2017, 2018, 2019, 2020, 2021, 2022
CM Student Mentor Award:2020
Academic Awards and Honors:
USA Stanford University World’s Top 2% Scientists 2021: 2022
NSYSU Research Excellence Award: 2022
USA Fulbright Visiting Scholar:2021
NSYSU High Journal Citation Aware:2021
CM Student Mentor Award:2020
National Sun Yat-sen University Distinguished Scholar Award, 2015
National Sun Yat-sen University Distinguished Scholar Award, 2016
Excellence in Research Award, 2014
International Journal Citation Award, 2013
Outstanding Research Award (Young Scholar Award), 2006
Chen, W.L., & Lee, Y.C. (in Press). Impacts of mobile AR: Immersion and tele-presence. Journal of e-Business, (TSSCI).
Zheng, G. Q., & Lee, Y. C., (2022). Do Only Fujoshi Enjoy Tanbi? A Study of Chinese Fudanshi’s Motivations for Liking Tanbi CP in Domestic TV Series.
Mass Communication Research, 153, 141-194. (TSSCI)
Lee, Y. C., & Ho, Y. L. (2022). Effects of gamification incorporated in branded apps on brand responses. International Journal of Mobile Communications,
20(1), 53-72. (SSCI)
Wu, Y. X., & Lee, Y. C., (2022). Straight into Your Heart: The Effect of Live-Streaming E-Commerce on Consumer Engagement. NTU Management
Review, 32 (1), 153-193. (TSSCI)
Lee, Y.C. (2021). Are Facebook Check-ins Always Good for Branding? The Green-eyed Monster in Chinese Culture. Electronic Commerce Research and
Applications, 50, https://doi.org/10.1016/j.
Fan & Lee, Y.C. (2020). The Destructive Power of Conspicuous Check-In. Journal of Communication Research and Practice, 10(1), 109-140. (TSSCI)
Lee, YC (2020). Communicating sustainable development: Effects of stakeholder-centric perceived sustainability. Corporate Social Responsibility and Environmental Management, 27, 1540-1551. (SSCI)
Lee, Y.C. (2019). Adoption intention of cloud computing at the firm level. Journal of Computer Information Systems, 59(1), 61-72. (SSCI).
Chiu, C.J. & Lee, Y.C. (2018). Impacts of online promotion on brands. E-commerce and online society (Chpt 7),116-129. Kaohsiung: National Sun Yat-sen University Electronic Commerce Research Center.
Feng, Y.T. & Lee, Y.C. (2018). The eye-catching content for social media—A study on men’s fashion magazine. Journal of Communication and Practice, 8(1), 27-63. (TSSCI).
Lee, Y.C. (2018). Comparing Factors Affecting Attitudes toward LBA and SoLoMo Advertising. Information Systems and e-Business Management, 16(2), 357- 381 (SSCI).
Lee, Y.C. (2017). Corporate Sustainable Development and Marketing Communications on Social Media: Fortune 500 Enterprises. Business Strategy and the Environment, 26(5), 569-583 (SSCI. Impact factor: 3.479, ranking 13 of 120 (10.83%) in Business; ranking 7 of 104 (10.83%) in Environmental Studies; ranking 19 of 192 (9.89 %) in Management).
Lee, Y.C. (2017). Effects of branded e-stickers on purchase intentions: The perspective of social capital theory. Telematics and Informatics, 34(1), 397- 411. (SSCI. Impact factor: 1.012, ranking 30/85(35%) in Information Science & Library Science).
Lee, Y.C. (2016). Determinants of effective SoLoMo advertising from the perspective of social capital. Aslib Journal of Information Management, 68(3). (SSCI, ranking 17/139(12.23%) in Computer Science, Information System; SCI, ranking 2/85(2.35%) in Information Science & Library Science).
Lee, Y.C. (2016). Co-Competition. Chinese Journal of Communication Research, 29, 223-233 (TSSCI).
Lee, Y.C. (2016). Why do people adopt cloud services? Gender differences. Social Science Information, 55(1), 178-193 (SSCI, Impact factor: 0.407, ranking in Information Science & Library Science: 62/85(72.94%)
Lee, Y.C., & Liang, T. P. (2016). A survey on business and information technology in Taiwan: Annual report 2014, in Vandana Mangal, Andreina Mandelli, Uday Karmarkar, and Antonella La Rocca (eds.), pp. 1-18. The UCLA Anderson Business and Information Technologies (BIT) Project. Singapore: World Scientific Publishing Co. Pte. Ltd.
Wong, Y.C. & Lee, Y.C. (2016). The comparative study on consumer decision-making for Taiwanese and Hollywood films. Journal of Kao-Tech University - Humanities and Social Sciences, 2(1), 1-16.
Lee, Y.C. (2015). Dual model of social media post-adoption: Facebook fanpages. Communication & Society, 34, 117-150 (TSSCI).
Lee, Y.C. (2015). Media blockbuster. Mass Communication Research, 124, 253-261 (TSSCI).
Lee, Y.C. (2015). Factors influencing effects of location-based EMS advertising: Different situational contexts for both genders. International Journal of Mobile Communications, 13(6), 619-640. (SSCI, ranking 22/74 (32.43%) inCommunication).
Tseng, H. L., Lee, Y. C., & Chu, P. Y. (2015). Improvisational capabilities in e-commerce adoption: A multiyear comparison. Journal of Global Information Technology Management, 18 (1), 48-66. (SSCI).
Lee, Y.C. (2014). Impacts of decision-making biases on eWOM re-trust and risk reducing strategies. Computers in Human Behavior, 40, 101-110. (SSCI, Impact factor: 2.694, ranking 20 of 129 (15.50%) in Psychology, Multidisciplinary Categories; ranking 24 of 85 (28.24%%) in Psychology, Experimental Categories.
Lai, P. C. & Lee, Y. C. (2014). A study towards the relationship between service quality and customer satisfaction for online music in Taiwan (Ch.7). In Electronic Commerce and E-society (Liang, Ting-Peng Ed., pp. 124-133). Kaohsiung: National Sun Yat-sen University Electronic Commerce Research Center.
Lee, Y. C. (2014). E-commerce law (Ch.16). In E-commerce: Business in Digital Era. (Liang, Ting-Peng Ed., pp. 448-478). Taipei: Qian-cheng Culture Ltd.
Chen, A. L. & Lee, Y. C. (2013). Research of the baby boomers’ intent to continue shopping online (Ch.3). In New Frontiers in Electronic Commerce (pp. 44-59). Kaohsiung: National Sun Yat-sen University Electronic Commerce Research Center.
Lee, Y.C., & Jian, Y. J. (2013). Research on campus P2P anti-piracy campaign. Journal of Cyber Culture and Information Society, 25, 47-81.
Lee, Y.C., & Liang, T. P. (2012). A survey on business and information technology in Taiwan: Annual report 2010, in Vandana Mangal and Uday Karmarkar (eds.), pp. 29-49. The UCLA Anderson Business and Information Technologies (BIT) Project. Singapore: World Scientific Publishing Co. Pte. Ltd.
Lee, Y.C., Chu, P.Y., & Tseng, H.L. (2012). Cross-national and cross-industrial comparison of ICT-enabled business process management and performance. Journal of Global Information Management, 20(2), 44-66 (SSCI).
Lee, Y.C. (2011). m-brand loyalty and post-adoption variations for the mobile data services: Gender differences. Computers in Human Behavior, 27, 2364-2371 (SSCI, Impact factor: 2.694, ranking 20 of 129 (15.50%) in the field of the Psychology, Multidisciplinary Categories; ranking 24 of 85 (28.24%%) in Psychology, Experimental Categories.
Lee, Y.C. (2011). Competitive relationships between traditional and contemporary telecommunication services in Taiwan, Telecommunications Policy, 35, 543- 554. (SSCI, Impact factor: 1.411, ranking 17 of 76 in Communication).
Lee, Y.C., Chu, P.Y., & Tseng, H.L. (2011). Corporate performance of ICT-enabled business process re-engineering. Industrial Management & Data Systems, 111 (5), 735–754. (SSCI, Impact factor: 1.345, ranking 16 of 43 (37.20%) in Engineering and Industrial Categories).
Lee, Y. C. (2011). Reciprocal effects of media extensions. Eurasian Business Review, 1(1), 54-72. (ISSN: 1309-4297)
Lee, Y.C., & Liang, T. P. (2012). Research on competition in the English Learning Market: A Niche Analysis. Chung Yuan Management Review, 9(1), 53-74.
Lee, Y.C., & Wu, C. H. (2011). Effects of electronic word-of-mouth messages on consumers’ trust. Communication & Management Research, 10(2), 69-106.
Jian, W. S., & Lee, Y.C (2011). Research on brand image of baseball teams. Communication & Management Research, 11(1), 69-108.
Zheng, Y. C. & Lee, Y.C (2010). The congruence of sports websites brands and sponsor brands. Advertising Research Journal, 34, 65-92.
Chung, H. Y. & Lee, Y.C (2010). An exploratory study of the relationships between 3G video service attributes and customer satisfaction. The Journal of Advertising, 15, 54-75.
Lee, Y. C. (2010). Business process reengineering within the media industry in Taiwan. The International Journal on Media Management, 12(2), 77-91.
Lee, Y. C. (2010). Strategic practices by clicks-and-bricks and pure-play audio webcasters. Telematics and Informatics, 27(3), 303-313. (SSCI, Impact factor:1.012, ranking 30/85(35%) in Information Science & Library Science).
Y.C. Lee.; T.P. Liang; P.Y. Chu (2009). A survey on business and information technology in Taiwan, in Uday Karmarkar and Vandana Manga. The UCLA Anderson Business and Information Technologies (BIT) Project, 173-210. (Other journals)
Y.R. Chen; Y.C. Lee (2009). Effects of Experiential Marketing on Blog Loyalty. Marketing Review, 6(4). (Other journals)
Y.C. Lee.; P.Y. Chu.; H.L. Tseng (2009). An integrated dynamic resource model of ICT adoption, business process re-engineering and performance. The 2nd International Conference on Advanced Computer Theory and Engineering (ICACTE 2009 Proceedings). (Other journals)
Y.C. Lee. (2009). Strategic practices by clicks-and-bricks and pure-play audio webcasters. Telematics and Informatics.(Other journals)
Y.C. Lee. (2009). The Research of News Mobile Content Service Strategic Alliance. Journal of Communications Management, 9(1), 1-28. (Other journals)
Y.C. Lee., P.Y. Chu., & H.L. Tseng (2009). Exploring the relationships between information technology adoption and business process reengineering. Journal of Management & Organization. (Other journals)
Lee,Ya-Ching(1) (2008). The role of perceived resources in online learning adoption. Computers and Education, 50(4), 1423-1438. (EI)
Lee, Y.C. (2007). Effects of market competition on Taiwan newspaper diversity.. Journal of Media Economics, 20(2), 139-156. (SSCI)
Lee, YC (2006). An empirical investigation into factors influencing the adoption of an e-learning system. ONLINE INFORMATION REVIEW, 30(5), 517-541. (SSCI)
Lee, YC (2006). Internet and anonymity - Commentary. SOCIETY, 43(4), 5-7. (SSCI)
Y. C. Lee. (2003). (2003). Will self-regulation work in protecting online privacy?. Online Information Review, 27, 276-284.. (SSCI)
Y. C. Lee. (2001). A step toward balance? Third party liability in the Digital Millennium Copyright Act. . Communications and the Law, 23, 1-28. (SSCI)
R. Kling, M. S. Frankel, A. Teich, & Y. C. Lee. (1999). Assessing anonymous communication on the Internet. . Information Society, 15, 79-90. (SSCI)
R. Kling, M. S. Frankel, A. Teich, & Y. C. Lee. (1999). Anonymous communication policies for the Internet: Recommendations of an AAAS Conference.. Information Society, 15(2), 71-78. (SSCI)
Lee, YC (1998). Toward a more balanced online copyright policy. Communications and the Law, 20(1), 37-60. (Other journals)
