Visiting Scholar, Meiji Univeristy,  Japan	2020
Editorial Board, Chinese Journal of Communication Research	2018-2020
Visiting Scholar, T. H. Chan School of Public Health, Harvard University, U.S.A	07/2015 - 07/2016
Participation Case Method & Writing Workshop, College of Commerce, Harvard University, U.S.A.	2014、2015
Editorial Advisory Board, Asian Journal of Communication (SSCI)	2014-2016
Editorial Advisory Board, Chinese Journal of Communication (SSCI)	2007-2017
Advisory Committee Member, European Union Centre in Taiwan	2013-2015
Director, Chinese Communication Society	2012-2014
Visiting Scholar, Department of Communications, UCSD	07/2012 - 08/2012
Evaluating Committee Member, Hakka TV News, Public Television Service Foundation	2012
Visiting Scholar, Department of Economics, University of Washington, U.S.A.	07/2010 - 08/2010
The 4th Advisory Committee Member of News, Public Television Service Foundation	2008-2010
Visiting Scholar, College of Communication, Fulbright, Pennsylvania State University, U.S.A	07/2008 - 08/2009
Planning Committee Member, Division of “Communication and News Media,” Higher Education Evaluation & Accreditation Council of Taiwan	2008
Evaluating Committee Member, Division of “Communication and News Media,” Higher Education Evaluation & Accreditation Council of Taiwan	2006-2008
Juror of Golden Bell Awards (television)	2007
Juror of Golden Bell Awards (radio)	2005-2006
Professor of Institute of Marketing Communication, NSYSU	08/2005-Present
Visiting Scholar, Fairbank Center for East Asian Research, Harvard University, U.S.A	08/2004 - 02/2005
Associate Professor, Institute of Communication, NSYSU	08/2001 - 07/2005
Assistant Professor, Institute of Communication, NSYSU	08/1997 - 07/2001
Journalist at Liberty Times	09/1989 - 06/1991

Gender and media studies

Media content analysis

Risk Communication

MASS COMMUNNICATION THEORY

QUALITATIVE RESEARCH METHODS

ADVERTISING AND CULTURE

MEDIA TECHNOLOGY AND SOCIETY

LECTURESHIP ON COMMUNICATIONS MANAGEMENT

Tan, Y., & Shaw, P. (2018) Agenda-setting Effect of Online Disaster Communication: Interactions through Facebook Posts and Comments during the Kaohsiung Gas Explosions, Mass Communication Research 138: 165-225。(TSSCI)

Shaw, Ping and Tan, Yue (2014). “Constructing Digital Childhoods in Taiwanese Children’s Newspapers,” New Media & Society: 1-19. (SSCI)

Shaw, Ping and Tan, Yue (2014). “Race and Masculinity: A comparison of Asian and Western Models in Men’s Lifestyle Magazine Advertisements,” Journalism and Mass Communication Quarterly 91(1): 118-138. (SSCI)

Shaw, Ping and Tan, Yue (2014). “Feminism and social change: Women’s place in Taiwan newspaper and public opinion,” Asian Journal of Communication 24(4): 351-369. (SSCI)

Tan, Yue, Shaw, Ping, Cheng, Hong, and Kim, Kwangmi Ko (2013).“The Construction of Masculinity: A Cross-Cultural Analysis of Men’s Lifestyle Magazine Advertisements,” Sex Roles 69, 237-249.  (SSCI，total cites within Women's Studies journals: ranked 1st out of 29).

Yuan, T.H., & Shaw, Ping (2011). “Masculinities on Display: An Analysis of New Men’s Image Presented in Men’s Lifestyle Magazines (1997-2006),” Mass Communication Research 107, 207-243. (TSSCI) (ranked as Class I journals of NSC Communication Division)

Shaw, Ping (2009). “Local Grounding of Media and Gender Studies,” Chinese Journal of Communication Research 16, 15-23. (TSSCI) (ranked as Class I journals of NSC Communication Division)

Chen, Chih-Hsien and Shaw, Ping (2008). “Happy Family Car: Ideal Family Represented in Car Advertisements,” Mass Communication Research 96, 5-86. (TSSCI) (ranked as Class I journals of NSC Communication Division)

Frith, Katherine, Shaw, Ping and Cheng, Hong (2005). “The Construction of Beauty:A Cross-Cultural Analysis of Women's Magazine Advertising,” Journal of Communication 55(1), pp. 56-70. (SSCI, impact factor 2.026, ISI Journal Citation Reports, 2ed place in Communication journals)

Frith, Katherine, Cheng, Hong, and Shaw, Ping (2004). “Race and Beauty: A Comparison of Asian and Western Models in Women's Magazine Advertisements,” Sex Roles 50(1-2), pp. 53-61. (SSCI, impact factor 1.658, top journal in both women’s studies and social psychology fields)

Shaw, Ping (2004). “Gender Politics in Journalistic Professionalism: An Analysis of Organizational Constraints on Female Journalists and their Reports,” Mass Communication Research 81, 85-123. (TSSCI) (ranked as Class I journals of NSC Communication Division)

Shaw, Ping (2003). “Enemies or Allies? Popular Culture and Feminism,” Taiwanese Journal of Sociology 30, pp. 135-164。(TSSCI)( ranked as Class I journals of NSC Sociology Division)

Shaw, Ping and Su, Chen-Sheng (2002). “Disclosure of Mist of Romantic Love in Taiwan’s Popular Music: 1989-1998,” Mass Communication Research 70, pp. 167-195。(TSSCI) (ranked as Class I journals of NSC Communication Division)

Shaw, Ping (2000). “Changes in Female Roles in Taiwanese Women’s Magazines, 1970-1994,” Media History 6(2), pp. 151-160. (included in Historical Abstracts & America: History and Life)

Shaw, Ping (1999). “Internationalization of the Women’s Magazine Industry in Taiwan: Context, Process and Influence,”Asian Journal of Communication 9(2), pp. 17-38. (included in ComAbstracts )

Shaw, Ping and Tan, Yue (2014). “Constructing Digital Childhoods in Taiwanese Children’s Newspapers,” New Media & Society: 1-19. (SSCI)

Shaw, Ping and Tan, Yue (2014). “Race and Masculinity: A comparison of Asian and Western Models in Men’s Lifestyle Magazine Advertisements,” Journalism and Mass Communication Quarterly 91(1): 118-138. (SSCI)

Shaw, Ping and Tan, Yue (2014). “Feminism and social change: Women’s place in Taiwan newspaper and public opinion,” Asian Journal of Communication 24(4): 351-369. (SSCI)

Tan, Yue, Shaw, Ping, Cheng, Hong, and Kim, Kwangmi Ko (2013).“The Construction of Masculinity: A Cross-Cultural Analysis of Men’s Lifestyle Magazine Advertisements,” Sex Roles 69, 237-249.  (SSCI，total cites within Women's Studies journals: ranked 1st out of 29).

Yuan, T.H., & Shaw, Ping (2011). “Masculinities on Display: An Analysis of New Men’s Image Presented in Men’s Lifestyle Magazines (1997-2006),” Mass Communication Research 107, 207-243. (TSSCI) (ranked as Class I journals of NSC Communication Division)

Shaw, Ping (2009). “Local Grounding of Media and Gender Studies,” Chinese Journal of Communication Research 16, 15-23. (TSSCI) (ranked as Class I journals of NSC Communication Division)

Chen, Chih-Hsien and Shaw, Ping (2008). “Happy Family Car: Ideal Family Represented in Car Advertisements,” Mass Communication Research 96, 5-86. (TSSCI) (ranked as Class I journals of NSC Communication Division)

Frith, Katherine, Shaw, Ping and Cheng, Hong (2005). “The Construction of Beauty: A Cross-Cultural Analysis of Women's Magazine Advertising,” Journal of Communication 55(1), pp. 56-70. (SSCI, impact factor 2.026, ISI Journal Citation Reports, 2ed place in Communication journals)

Frith, Katherine, Cheng, Hong, and Shaw, Ping (2004). “Race and Beauty: A Comparison of Asian and Western Models in Women's Magazine Advertisements,” Sex Roles 50(1-2), pp. 53-61. (SSCI, impact factor 1.658, top journal in both women’s studies and social psychology fields)

Shaw, Ping (2004). “Gender Politics in Journalistic Professionalism: An Analysis of Organizational Constraints on Female Journalists and their Reports,” Mass Communication Research 81, 85-123. (TSSCI) (ranked as Class I journals of NSC Communication Division)

Shaw, Ping (2003). “Enemies or Allies? Popular Culture and Feminism,” Taiwanese Journal of Sociology 30, pp. 135-164。(TSSCI)( ranked as Class I journals of NSC Sociology Division)

Shaw, Ping and Su, Chen-Sheng (2002). “Disclosure of Mist of Romantic Love in Taiwan’s Popular Music: 1989-1998,” Mass Communication Research 70, pp. 167-195。(TSSCI) (ranked as Class I journals of NSC Communication Division)

Shaw, Ping (2000). “Changes in Female Roles in Taiwanese Women’s Magazines, 1970-1994,” Media History 6(2), pp. 151-160. (included in Historical Abstracts & America: History and Life)

Shaw, Ping (1999). “Internationalization of the Women’s Magazine Industry in Taiwan: Context, Process and Influence,”Asian Journal of Communication 9(2), pp. 17-38. (included in ComAbstracts )

Yang, Fang-chih Irene and Shaw, Ping (2014). “Active Citizenship: The Politics of Imagining Internet Audiences in Taiwan,” in Richard Butsch and Sonia Livingstone (eds.), Discourses about Audiences: International Comparisons, Ch 13, pp. 187-202. London: Routledge.

Shaw, Ping, Eisend, Martin and Tan, Yue (2014). “Gender in International Advertising,” In Hong Cheng (ed.), The Handbook of International Advertising Research，Ch 15, pp. 299-312. Hoboken, NJ: Wiley Blackwell.

Yang, Fang-chih Irene and Shaw, Ping (2014). “Active Citizenship: The Politics of Imagining Internet Audiences in Taiwan,” in Richard Butsch and Sonia Livingstone (eds.), Meanings of Audiences: Comparative Discourses, Ch 13, pp. 187-202. London: Routledge.

Shaw, Ping, Tan, Yue, Kim, Kwangmi, and Cheng, Hong (2012).“Masculinity Representations in Men’s Lifestyle Magazine Ads: A Cross-cultural and Cross-Racial Comparison,” in Tobias Langner, Shintaro Okazaki, Martin Eisend(eds.), Advances in Advertising Research (Vol. 3): Current Insights and Future Trends, pp. 275-290. Germany: Springer Gabler.  (An official publication of the European Advertising Academy)

Shaw, Ping and Lin, Chin-yi (2012). “Move Freely: Single Women and Mobility in Taiwanese TV Advertising,” In Youna Kim (ed.), Women and the Media in Asia: The Precarious Self, pp. 130-142. London and New York: Palgrave Macmillan.

Cheng, Hong and Shaw, Ping (2009). “Truth Told Online: Consumer Insights into Automobile Lovemarks,” In Patrick De Pelsmacker & Nathalie Dens (eds.), Research in Advertising: Message, Medium, and Context, pp. 191-200. Flanders: Garant. (compiled and published by European Advertising Academy)

Shaw, Ping (2008). “Women as Target: Internationalization of the Women’s Magazines Industry in Taiwan,” Katherine T. Frith and Kavita Karan (eds.), Commercializing Women: Images of Asian Women in the Media, pp. 55-75. Cresskill, N.J.: Hampton Press. (one of the best publishers of books on women’s studies)

Shaw, Ping (2003). “Internationalization, Advertising and Cultural Values: A Content Analysis of Two Taiwanese Magazines,” In David Demers (ed.), Terrorism, Globalization and Mass Communications: Papers Presented at the 2002 Center for Global Media Studies Conference, pp. 271-287. Spokane: Marquette Books.

Shaw, Ping (1997). Demystifying Women’s Magazines in Taiwan, Ph.D. Dissertation, The Pennsylvania State University.

Shaw, P., & Tan, Y. (2017). Sexual objectification in Taiwanese magazine advertising, 1985 to 2011: A content analysis. the Conference Age, Agency, Ambiguity - Gender and Generation in Times of Change, Norway.

Shaw, P., & Tan, Y. (2016). Framing disaster online: A comparative framing analysis of the media coverage of the 2014 Kaohsiung Gas Explosions between online news media and traditional news media. the MediAsia 2016: The Asian Conference on Media & Mass Communication, Japan.

Shaw, Ping and Tan, Yue (2015). Understanding images of sexual objectification: A study of gender differences in Taiwanese magazine ads from 1985 to 2011. the annual conference of the Association for Education in Journalism and Mass Communication (AEJMC), United States.

Tan, Yue and Shaw, Ping (2014). The Framing of the Child Computer User by Taiwanese Children’s Newspapers. Paper Presented at the annual conference of the Association for Education in Journalism and Mass Communication (AEJMC), August 6-9, Montreal, Canada.

Shaw, P., & Tan, Y. (2013). Constructing digital childhoods in Taiwanese children’s newspapers. Paper presented at the Taiwanese Political Science Association (TPSA) annual meeting, December 1, Kaohsiung, Taiwan.

Yang, Fang-chih Irene and Shaw, Ping (2013). “Active Citizenship: The Politics of Imagining Internet Audiences in Taiwan,” Paper Presented at the annual conference of International Association for Media and Communication Research (IAMCR), June 25-29, Dublin, UK.

Shaw, Ping, and Tan, Yue (2013). “Feminism and Social Change: Women’s Place in Taiwan Newspaper and Public Opinion,” Paper Presented at the annual conference of International Communication Association (ICA), June 17-21, London.

Shaw, Ping, and Tan, Yue (2012). “Race and Masculinity: A comparison of Asian and Western Models in Men’s Lifestyle Magazine Advertisements,” Paper Presented at the annual conference of the Association for Education in Journalism and Mass Communication (AEJMC), August 9-13, Chicago.

Kim, Kwangmi, Shaw, Ping, and Cheng, Hong (2012). “Representation of

McDonald’s TV Commercials in Korea: A Longitudinal Analysis of Its Strategies,” Paper Presented at the annual conference of the Association for Education in Journalism and Mass Communication (AEJMC), August 9-13, Chicago.

Tan, Yue and Shaw, Ping (2012). “Masculinity And Sports: A Cross-Cultural Comparison Of Sports Celebrities In Men's Lifestyle Magazine Ads,” Paper presented at World Leisure Congress, Rimini, Italy.

Yang, Fang-Chih Irene and Shaw, Ping (2012). “The Politics of Internet Audiences as the “People” in Taiwan.” International Workshop on E-Society Research, NSYSU, Kaohsiung, Taiwan.

Shaw, Ping, Tan, Yue, Kwangmi, Kim, and Cheng, Hong (2011). “The Construction Of Masculinity: A Cross-Cultural Analysis of Men’s Lifestyle Magazine Advertisements.” Paper presented at The 10th International Conference on Research in Advertising (ICORIA), "European Advertising Academy, June 24-25, Berlin, Germany.

Kwangmi, Kim, Shaw, Ping and Cheng, Hong (2011). “Not Global Anymore? A Longitudinal and Cross-Cultural Analysis of McDonald’s Commercials in Korea and Taiwan,” Paper presented at The American Academy of Advertising Asia-Pacific Conference, June 8 - 10, Brisbane, Australia.

Shaw, Ping (2009). “Re-examining the Role of Transnational Advertising in Taiwan,”Paper submitted for Presentation to the annual conference of the Association for Education in Journalism and Mass Communication (AEJMC), August 5-8, Boston.

Cheng, Hong and Shaw, Ping (2008). “Truth Told Online: Consumer Insights into Automobile Lovemarks,” Paper presented at the International Conference of  Research in Advertising (ICORIA), June 27-28,  Antwerp, Belgium.

Shaw, Ping and Kang, Hui-hesien (2007). “Social Construction of Women’s Health in Taiwan’s Public Service Advertisements,” Paper presented at Asia-Pacific Conference in Seoul, Co-sponsored by The American Academy of Advertising and Korea Advertising Society, May 31 - June 2, Seoul, Korea.

Shaw, Ping and Chang, Wen-chia (2006). “We are Family: Mythologies of Family in Taiwan’s McDonald’s Commercials,” Paper presented at Internationalising Media Studies Conference, University of Westminster, London, UK, 15-16 September.

Shaw, Ping (2004). “Independent Modern “Glocalized” Female: Discourse Analysis of Taiwan’s Edition of Cosmopolitan,” Paper submitted for Presentation to “Discourse, Globalization and Gender Identities” Conference, Center for Language and Communication Research, Cardiff University, Wales, UK, 9-10 January.

Shaw, Ping (2003). “Changes or Not Changes: Content Analysis of Women’s Pages in Taiwan’s Newspapers 1970s-1990s,” Paper Presented at the American Academy of Advertising for the Second Asia-Pacific Conference, Kisarazu, Japan, May 28-31.

Frith, Katherine, Cheng, Hong, and Shaw, Ping (2003). “A Thing of Beauty: A Cross-Cultural Study of Women’s Images in Advertising,” Paper Presented at the Annual Conference of International Communication Association, San Diego.

Shaw, Ping (2002). “Cultural Values Depicted in Advertising through the Process of Internationalization: A Content Analysis of Taiwan’s Print Advertising from 1981 to 1994,” Paper Presented at the Center for Global Media Studies, Spokane, Washington, USA, July 12-13.

Shaw, Ping (2002)。“Enemies or Allies? Popular Culture and Feminism,”May 23-24, Graduate Institute of Gender Education of National Kaohsiung Normal University, Kaohsiung, Taiwan.

Shaw, Ping (2001). “Feminism in Taiwan’s Advertising,” Paper Submitted for Presentation to “Affective Encounters: Rethinking Embodiment in Feminist Media Studies” Conference, Turku, Finland.

Shaw, Ping and Su, Chen-Sheng (2001). “Disclosure of Mist of Romantic Love in Taiwan’s Popular Music: 1989-1998, ” Paper of Chinese Communication Society, July 3-5, Hong Kong.

Shaw, Ping (1999). “Changes in Female Roles in Taiwanese Women’s Magazines, 1971-1992,” Paper Submitted for Presentation to the Mass Communication & Society Division of the Association for Education in Journalism and Mass Communication (AEJMC), for AEJMC’s annual conference in August 1999, New Orleans, LA, USA.

Shaw, Ping and Su, Chen-Sheng (1999). “Popular Music and Sociocultural Values The Interpretations of Five Theoretical Perspectives,” Paper of Chinese Communication Society, Hsinchu.

Shaw, Ping (1998). “Media Globalization and Its Effects on Content and Audiences,”Paper of Chinese Communication Society, Taipei.