蕭蘋（2021）。超越極限，做自己？ 解讀廣告中的性別與運動。傳播與社會學刊，(57)，95-126。

譚躍、蕭蘋（2021）。臺灣空污新聞在網路中的擴散、集體守門和議題設定。中華傳播學刊。

蕭蘋（2020）。 為愛加點味道：解讀烹飪相關廣告中的家庭性女性氣質。傳播與社會學刊，(53)，21-55。

譚躍、蕭蘋（2019）。〈線上災難傳播的議題設定效果：高雄氣爆事件中媒體臉書粉絲專頁主文與回應文的互動影響〉，《新聞學研究》，138: 165-225。(TSSCI)

Tan, Y., & Shaw, P. (2018). Attribute-priming effects on presidential approval: The role of risk perception and trust in government regulation, Issues & Studies, 54(3). (TSSCI)

譚躍、蕭蘋（2017）。〈男性氣概和運動：運動員模特在男性生活時尚雜誌廣告中的形象分析〉，《傳播研究與實踐》，7(2): 179-201。(TSSCI)

Shaw, P., & Tan, Y. (2015). Constructing digital childhoods in Taiwanese children’s newspapers. New Media & Society, 17(11), 1867-1885. (SSCI)

Shaw, Ping and Tan, Yue (2014). “Race and Masculinity: A comparison of Asian and Western Models in Men’s Lifestyle Magazine Advertisements,” Journalism and Mass Communication Quarterly 91(1): 118-138. (SSCI)

Shaw, Ping and Tan, Yue (2014). “Feminism and social change: Women’s place in Taiwan newspaper and public opinion,” Asian Journal of Communication 24(4): 351-369. (SSCI)

Tan, Yue, Shaw, Ping, Cheng, Hong, and Kim, Kwangmi Ko (2013).“The Construction of Masculinity: A Cross-Cultural Analysis of Men’s Lifestyle Magazine Advertisements,” Sex Roles 69, 237-249.  (SSCI，total cites within Women's Studies journals: ranked 1st out of 29).

袁支翔、蕭蘋(2011)。〈展售男性氣概：男性生活時尚雜誌所呈現的新男性形象分析(1997-2006)〉。新聞學研究107，頁207-243。(TSSCI) ( 國科會傳播學門排序第一等級期刊)

蕭蘋、張文嘉(2010)。〈相聚在金色拱門下：麥當勞電視廣告中的家庭形象分析(1984-2003)〉。新聞學研究102 ，頁1-34。(TSSCI)( 國科會傳播學門排序第一等級期刊)

蕭蘋(2009)。〈媒介與性別研究的在地紮根〉。中華傳播學刊16 ，頁15-23。(TSSCI) (國科會傳播學門排序第一等級期刊)

陳志賢、蕭蘋(2008)。〈幸福家庭的房車：汽車廣告中所再現的理想家庭〉。新聞學研究96，頁5-86。(TSSCI)(國科會傳播學門排序第一等級期刊)

Frith, Katherine, Shaw, Ping and Cheng, Hong (2005). “The Construction of Beauty: A Cross-Cultural Analysis of Women's Magazine Advertising,” Journal of Communication 55(1), pp. 56-70. (SSCI, impact factor 2.026, ISI Journal Citation Reports傳播期刊排名第二)

Frith, Katherine, Cheng, Hong, and Shaw, Ping (2004). “Race and Beauty: A Comparison of Asian and Western Models in Women's Magazine Advertisements,” Sex Roles 50(1-2), pp. 53-61. (SSCI, impact factor 1.658, top journal in both women’s studies and social psychology fields)

蕭蘋(2004)。〈新聞專業中的性別政治：媒介組織對女性記者及其報導的影響〉。新聞學研究81, pp. 85-123。 (TSSCI) (國科會傳播學門排序第一等級期刊)

蕭蘋(2003)。〈或敵或友：流行文化與女性主義〉。台灣社會學刊30, pp. 135-164。(TSSCI)(國科會社會學門排序第一等級期刊)

蕭蘋、吳秀麗、郭峰淵(2003)。〈地方新聞中的地方圖像：台南地區報紙的內容分析〉。中華傳播學刊3, pp. 161-193。(TSSCI) (國科會傳播學門排序第一等級期刊)

蕭蘋、蘇振昇(2002)。〈揭開風花雪月的迷霧：解讀台灣流行音樂中的愛情價值(1989-1998)〉。新聞學研究 70, pp. 167-195。(TSSCI) (國科會傳播學門排序第一等級期刊)

蕭蘋、周昭平(2001)。〈華語區域市場中，跨國與獨立唱片公司的產製策略比較分析〉。中山管理評論9(4), pp. 567-593。(TSSCI)

Shaw, Ping (2000). “Changes in Female Roles in Taiwanese Women’s Magazines, 1970-1994,” Media History 6(2), pp. 151-160. (Historical Abstracts 與America: History and Life收錄期刊)

蕭蘋(2000)。〈商機的無限或文化的多元?網際網路的政經結構、與社會文化現象〉。廣播與電視15，頁119-137。

Shaw, Ping (1999). “Internationalization of the Women’s Magazine Industry in Taiwan: Context, Process and Influence,”Asian Journal of Communication 9(2), pp. 17-38. (ComAbstracts 收錄期刊)

蕭蘋(1999)。〈導言：什麼是媒體觀察?如何做? 〉。新聞學研究60，頁149-150。(TSSCI)

蕭蘋(1999)。〈介紹國外媒體監督組織FAIR和Media Watch〉。新聞學研究60，頁151-163。(TSSCI)

張茂桂、蕭蘋(1994)。〈「族群」議題的新聞詮釋—兼論報紙與公共領域問題〉。台大新聞論壇1，頁98-122。

具審查制度之專書及專書論文

蕭蘋（2018）。〈性別與媒介〉。黃淑玲、游美惠（編），《性別向度與台灣社會》，頁85-102。高雄：巨流。

蕭蘋（2017）。〈媒體中的性別平權〉。行政院性別平等處（編），《105年性別意識進階教材》，頁127-152。台北：行政院。

蕭蘋、譚躍（2016）。〈網路與傳統新聞媒體災難報導框架之比較：以高雄氣爆事件為例〉，梁定澎(編)，《電子商務與網路社會新境界2017》，頁342-353。高雄：國立中山大學電子商務研究中心。

Shaw, P., Eisend, M., & Tan, Y. (2014). Gender-role portrayals in international advertising. In H. Cheng (Ed.), The handbook of international advertising research (pp. 299-312). Hoboken, NJ: Wiley Blackwell.

Yang, Fang-chih Irene and Shaw, Ping (2014). “Active Citizenship: The Politics of Imagining Internet Audiences in Taiwan,” in Richard Butsch and Sonia Livingstone (eds.), Discourses about Audiences: International Comparisons, Ch 13, pp. 187-202. London: Routledge.

Shaw, Ping, Eisend, Martin and Tan, Yue (2014). “Gender in International Advertising,” In Hong Cheng (ed.), The Handbook of International Advertising Research，Ch 15, pp. 299-312. Hoboken, NJ: Wiley Blackwell.

楊芳枝、蕭蘋(2014)。〈後女性主義媒體文化的性別再現政治〉。收錄於陳瑤華(編)，《2014台灣婦女處境白皮書》，頁445-482。台北：女書。

譚躍、蕭蘋(2014)。〈國語日報中再現的數位童年〉。收錄於梁定澎(編)，《電子商務與網路社會新境界》，頁298-309。高雄：國立中山大學電子商務研究中心。

蕭蘋、楊芳枝 (2014)。〈台灣網路閱聽人的論述分析〉。收錄於梁定澎(編)，《電子商務新境界》，頁288-299。高雄：國立中山大學電子商務研究中心。

Shaw, Ping, Tan, Yue, Kim, Kwangmi, and Cheng, Hong (2012). “Masculinity Representations in Men’s Lifestyle Magazine Ads: A Cross-cultural and Cross-Racial Comparison,” in Tobias Langner, Shintaro Okazaki, Martin Eisend(eds.), Advances in Advertising Research (Vol. 3): Current Insights and Future Trends, pp. 275-290. Germany: Springer Gabler.  (An official publication of the European Advertising Academy)

Shaw, Ping and Lin, Chin-yi (2012). “Move Freely: Single Women and Mobility in Taiwanese TV Advertising,” In Youna Kim (ed.), Women and the Media in Asia: The Precarious Self, pp. 130-142. London and New York: Palgrave Macmillan.

蕭蘋(2012)。〈性別與媒介〉。收錄於黃淑玲、游美惠(編)，性別向度與台灣社會，第四章，頁71-89。第二版。台北：巨流。

Cheng, Hong and Shaw, Ping (2009). “Truth Told Online: Consumer Insights into Automobile Lovemarks,” In Patrick De Pelsmacker & Nathalie Dens (eds.), Research in Advertising: Message, Medium, and Context, pp. 191-200. Flanders: Garant. (本書由European Advertising Academy所集結出版)

Shaw, Ping (2008). “Women as Target: Internationalization of the Women’s Magazines Industry in Taiwan,” Katherine T. Frith and Kavita Karan (eds.), Commercializing Women: Images of Asian Women in the Media, pp. 55-75. Cresskill, N.J.: Hampton Press. (one of the best publishers of books on women’s studies)

蕭蘋(2007)。〈性別與媒介〉。收錄於黃淑玲、游美惠(編)，性別向度與台灣社會，第四章，頁71-89。台北：巨流。(獲2008年國立編譯館人權教育出版品獎勵，2009年第4刷)

Shaw, Ping (2003). “Internationalization, Advertising and Cultural Values: A Content Analysis of Two Taiwanese Magazines,” In David Demers (ed.), Terrorism, Globalization and Mass Communications: Papers Presented at the 2002 Center for Global Media Studies Conference, pp. 271-287. Spokane: Marquette Books.

Shaw, Ping (1997). Demystifying Women’s Magazines in Taiwan, Ph.D. Dissertation, The Pennsylvania State University.

蕭蘋（2020）。〈超越極限，做自己? 解讀廣告中的性別與運動〉。「香港中文大學新聞與傳播學院第十三屆性別與傳媒傳播學訪問學者計劃 」，1月15-16日，香港。

蕭蘋（2018）。〈為愛加點味道：解讀台灣食品廣告中的家庭性女性氣質〉。「香港中文大學新聞與傳播學院大中華訪問學者研討會」，香港。

Shaw, P., & Tan, Y. (2016, October). Framing disaster online: A comparative framing analysis of the media coverage of the 2014 Kaohsiung Gas Explosions between online news media and traditional news media. Paper presented at the MediAsia 2016: The Asian Conference on Media & Mass Communication, Kobe, Japan. 

Shaw, P., & Tan, Y. (2015, August). Understanding images of sexual objectification: A study of gender differences in Taiwanese magazine ads from 1985 to 2011. Paper presented at the annual conference of the Association for Education in Journalism and Mass Communication (AEJMC), San Francisco, USA. 

譚躍、蕭蘋（2015）。〈男性氣概和運動：運動員模特在男性生活時尚雜誌廣告中的形象分析〉。「中華傳播學會年會」，高雄市大樹。

Tan, Yue and Shaw, Ping (2014). The Framing of the Child Computer User by Taiwanese Children’s Newspapers. Paper Presented at the annual conference of the Association for Education in Journalism and Mass Communication (AEJMC), August 6-9, Montreal, Canada.

蕭蘋、譚躍(2014)。〈無處不政治? 台灣報紙婦女版中的政治性訊息分析〉。台灣女性學學會年會，10月18-19日，高雄醫學大學。

Shaw, P., & Tan, Y. (2013). Constructing digital childhoods in Taiwanese children’s newspapers. Paper presented at the Taiwanese Political Science Association (TPSA) annual meeting, December 1, Kaohsiung, Taiwan.

楊芳枝、蕭蘋(2013)。〈媒體內容再現篇〉。台灣女性學學會 20 週年台灣婦女處境白皮書論文發表研討會，9月28-29日，東吳大學。

Yang, Fang-chih Irene and Shaw, Ping (2013). “Active Citizenship: The Politics of Imagining Internet Audiences in Taiwan,” Paper Presented at the annual conference of International Association for Media and Communication Research (IAMCR), June 25-29, Dublin, UK.

Shaw, Ping, and Tan, Yue (2013). “Feminism and Social Change: Women’s Place in Taiwan Newspaper and Public Opinion,” Paper Presented at the annual conference of International Communication Association (ICA), June 17-21, London.

Shaw, Ping, and Tan, Yue (2012). “Race and Masculinity: A comparison of Asian and Western Models in Men’s Lifestyle Magazine Advertisements,” Paper Presented at the annual conference of the Association for Education in Journalism and Mass Communication (AEJMC), August 9-13, Chicago.

Kim, Kwangmi, Shaw, Ping, and Cheng, Hong (2012). “Representation of McDonald’s TV Commercials in Korea: A Longitudinal Analysis of Its Strategies,” Paper Presented at the annual conference of the Association for Education in Journalism and Mass Communication (AEJMC), August 9-13, Chicago.

Tan, Yue and Shaw, Ping (2012). “Masculinity And Sports: A Cross-Cultural Comparison Of Sports Celebrities In Men's Lifestyle Magazine Ads,” Paper presented at World Leisure Congress, Rimini, Italy.

Yang, Fang-Chih Irene and Shaw, Ping (2012). “The Politics of Internet Audiences as the “People” in Taiwan.” International Workshop on E-Society Research, NSYSU, Kaohsiung, Taiwan.

Shaw, Ping, Tan, Yue, Kwangmi, Kim, and Cheng, Hong (2011). “The Construction Of Masculinity: A Cross-Cultural Analysis of Men’s Lifestyle Magazine Advertisements.” Paper presented at The 10th International Conference on Research in Advertising (ICORIA), "European Advertising Academy, June 24-25, Berlin, Germany.

Kwangmi, Kim, Shaw, Ping and Cheng, Hong (2011). “Not Global Anymore? A Longitudinal and Cross-Cultural Analysis of McDonald’s Commercials in Korea and Taiwan,” Paper presented at The American Academy of Advertising Asia-Pacific Conference, June 8 - 10, Brisbane, Australia.

蕭蘋(2011)。〈兒童與廣告：管制與相關議題〉。建國百年全國兒童少年國是會議－南區會議，8月17日，高雄市鳳山婦幼青少年館。

蕭蘋(2010)。〈新父親? 好父親? 電視廣告文本建構的新父職分析〉。女學會年會「性別研究的轉向：男性/男孩研究的發展與台灣社會的接軌」，10月2日，屏東教育大學。

Shaw, Ping (2009). “Re-examining the Role of Transnational Advertising in Taiwan,” Paper submitted for Presentation to the annual conference of the Association for Education in Journalism and Mass Communication (AEJMC), August 5-8, Boston.

Cheng, Hong and Shaw, Ping (2008). “Truth Told Online: Consumer Insights into Automobile Lovemarks,” Paper presented at the International Conference of  Research in Advertising (ICORIA), June 27-28,  Antwerp, Belgium.

康惠嫻、蕭蘋(2008)。〈女性健康的建構：「六分鐘護一生」系列廣告的文本分析〉。高雄醫學大學性別研究所主辦「第七屆性別與醫療工作坊」， 4月18-19日，高雄市。

Shaw, Ping and Kang, Hui-hesien (2007). “Social Construction of Women’s Health in Taiwan’s Public Service Advertisements,” Paper presented at Asia-Pacific Conference in Seoul, Co-sponsored by The American Academy of Advertising and Korea Advertising Society, May 31 - June 2, Seoul, Korea.

陳志賢、蕭蘋(2007)。〈幸福家庭的房車：汽車廣告中所再現的理想家庭〉。女學會「家庭與工作：變遷現象與多元想像」學術研討會，10月6-7日，高雄師範大學性別教育研究所。

Shaw, Ping and Chang, Wen-chia (2006). “We are Family: Mythologies of Family in Taiwan’s McDonald’s Commercials,” Paper presented at Internationalising Media Studies Conference, University of Westminster, London, UK, 15-16 September.

楊芳枝、蕭蘋(2006)。〈性別與媒介〉。女學會年會「性別表徵與權力關係」學術研討會，國立政治大學，9月30日，台北。

蕭蘋、蔡佩芳(2005)。〈協商女性氣質：青少女與電視廣告〉。女學會與台大人口與性別研究中心聯合年會， 10月2日，台北。

Shaw, Ping (2004). “Independent Modern “Glocalized” Female: Discourse Analysis of Taiwan’s Edition of Cosmopolitan,” Paper submitted for Presentation to “Discourse, Globalization and Gender Identities” Conference, Center for Language and Communication Research, Cardiff University, Wales, UK, 9-10 January.

蕭蘋、吳珮琪(2004)。〈教導女孩成為女人—青少女雜誌廣告的內容分析〉。論文發表於「婦女\性別研究與教學學術研討會」，國立成功大學性別與婦女研究中心，5月11日，台北。

蕭蘋、陳孟珠(2004)。〈性別與管理議題的建構：天下雜誌的內容分析(1982-2001) 〉。論文發表於「中山管理論壇－知識經濟、新公共管理與傳播」研討會， 4月10日，國立中山大學，高雄。

蕭蘋(2004)。〈女性主義與文化識讀〉。女學會南區「女性主義教學工作坊」，2月13日，高雄醫學大學。

Shaw, Ping (2003). “Changes or Not Changes: Content Analysis of Women’s Pages in Taiwan’s Newspapers 1970s-1990s,” Paper Presented at the American Academy of Advertising for the Second Asia-Pacific Conference, Kisarazu, Japan, May 28-31.

Frith, Katherine, Cheng, Hong, and Shaw, Ping (2003). “A Thing of Beauty: A Cross-Cultural Study of Women’s Images in Advertising,” Paper Presented at the Annual Conference of International Communication Association, San Diego.

孫秀蕙、蕭蘋(2003)。〈媒體廣告對青少年性別認同與性別刻板印象的形塑與鬆動〉。教育部委託研究論文發表會，10月30日，台北。

蕭蘋(2003)。〈台灣廣告產業的國際化〉。義守大學大眾傳播學系「傳播與媒體生態」研討會，10月28日，高雄。

蕭蘋(2003)。〈女性記者與偏差的性別再現：制度與組織層次的分析〉。女學會「意識、認同、實踐─女性主義學術研討會」，9月27-28日，新竹清華大學。

Shaw, Ping (2002). “Cultural Values Depicted in Advertising through the Process of Internationalization: A Content Analysis of Taiwan’s Print Advertising from 1981 to 1994,” Paper Presented at the Center for Global Media Studies, Spokane, Washington, USA, July 12-13.

蕭蘋(2002)。〈或敵或友：流行文化與女性主義〉。國立高雄師範大學性別教育研究所「性別、知識與權力研討會」論文，5月23-24日，高雄。

蕭蘋、吳秀麗、郭峰淵 (2002)。〈地方新聞中的地方圖像：台南地區報紙地方新聞的內容分析〉。國立政治大學新聞學系「傳播學術新發展：傳承與展望」研討會論文，台北。

Shaw, Ping (2001). “Feminism in Taiwan’s Advertising,” Paper Submitted for Presentation to “Affective Encounters: Rethinking Embodiment in Feminist Media Studies” Conference, Turku, Finland.

蕭蘋、蘇振昇(2001)。〈揭開風花雪月的迷霧：解讀台灣流行歌曲中的愛情價值(1989-1998) 〉。中華傳播學會年會論文，7月3-5日，香港。

蕭蘋、周昭平(2000)。〈全球化與區域化的潮流之下，台灣唱片公司的華語歌曲產製策略分析〉。中華傳播學會年會論文，台北。

蕭蘋(2000)。〈廣告文化訊息的解讀：符號學的分析方法〉。國立中山大學企業管理學系「質化研究在管理上之應用研討會」，4月22日。

Shaw, Ping (1999). “Changes in Female Roles in Taiwanese Women’s Magazines, 1971-1992,” Paper Submitted for Presentation to the Mass Communication & Society Division of the Association for Education in Journalism and Mass Communication (AEJMC), for AEJMC’s annual conference in August 1999, New Orleans, LA, USA.

蕭蘋(1999)。〈商機的無限或文化的多元：試論網際網路的社會文化效果〉。國立中山大學傳播管理所「傳播管理新思潮研討會」論文。

蕭蘋(1999)。〈解構女性雜誌的美貌神話〉。高雄醫學院兩性研究中心「性別與兩性研討會」論文。

蕭蘋、蘇振昇(1999)。〈流行音樂與社會文化的價值：五種理論觀點的詮釋〉。中華傳播學會年會論文，新竹。

蕭蘋、李宜玲(1999)。〈性的屈從與主動：女星寫真集內容的符號學分析〉。中央研究院社會所「台灣社會問題研究學術研討會」論文，台北。

蕭蘋(1999)。〈媒介監督組織應如何監督？監督什麼？--以國外媒介監督組織FAIR和Media Watch為例〉。中華傳播學會年會專題討論論文，新竹。

蕭蘋(1998)。〈全球化無可避免的「惡」—媒介全球化的結構及其對內容、閱聽人的影響〉。中華傳播學會年會論文，台北。

蕭蘋(1998)。〈廣告、現代經濟與媒介〉。國立中山大學傳播管理所「傳播管理新思潮研討會」論文。